The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
Mix, and solution to bad felling of adjusted price at Marketing Strategy.
2) Marketing Strategy
We thought differentiation policy is more important than low price policy in this case. The core concept of FreeMarket’s differentiation is information. Considering the fact that ‘average skill level of buyers in a wide range of manufacturing companies was low and the information available
mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they accounted for 30 people. Because of this majority, this suggestion focuses more on the Chinese market.
According to our survey, sixty
Total
455.5
2,733
5. 제조방법 및 유의사항 (Cold Mixing Method)
1) Mixing
① 재료 준비 및 달걀의 흰자와 노른자 분리
Chiffon cake를 만드는데 필요한 재료를 계량하여 준비하고, 달걀은 흰자와 노른자를 분리해 놓는다.
② 반죽 만들기
노른자에 설탕(A)와 소금을 넣고 혼합한다. 혼합
Mix Strategy
2. Promotion
1차 캠페인
Target 고객 대상의 Promotion
․ 회사 노출도 증대
․ 신규고객 확보
․ 잠재고객 확인
2차 캠페인
우량고객 대상의 Promotion
․ 고객Loyalty 확보
․ 고객성향에 따른
One to One Marketing
3차 캠페인
확보된 고객中 반응/미반응 고객대상의
Promotion
․
mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
4. Discussion about Marketing Plan.
Internal Environment
Netmarble’s organization structure is like following chart. Under the CEO and executive groups, Each department has each other deferent tasks and responsibilities.
Netmarble’s core organization culture is free
just 5% of total sales. But In 2003 Sales rate increase 25% of total sales.
Domestic vitamin market scale is 130000000000(Approximately 500 products). In vitamin drink market, Vita-500's market share is 70%.
2. Introduction of product
- Introduction of Vita-500
Ingredient : condensed apple juice, vitamin C, vitamin B2, nicotinamide, taurine etc.
Feature : Easy ingestion of Vitamin
자신이 특별하다는 느낌을 갖도록 해서 long-term customer(오랜 기간 동안 고객이 되는 고객)가 회사에 충성을 다하도록 한다.
organization's customer mix (회사 이미지와 서비스 질에 영향을 미친다. 그래서 회사 이익 측면 뿐 만 아니라 고객만족을 위해서도 customer mix를 관리하기 위해 노력을 기울여야 한다)
total marketing as a massive
production, massive advertisement, and massive sale.
-1991 the Bacchus-F by a differentiated strategy, focused on
making brand advertising.
1-2. History of The Bacchus's marketing campaign
As follows: three times of the Bacchus ads can be identified.
a. 60s-1976
'youth and vitality'
1964 Bacchus-D was produced
b. 1993-1997 (New